Better results by daring to be different in wellbeing sector


Mikael Fredman, a long term entrepreneur, describes himself as a typical local in Vaasa. In other words, he is not afraid of new ideas nor realizing them. Today, Mikael puts all his energy on Promedi that fosters workplace health in the region where people live the longest in all of Finland – Ostrobothnia. How can a local company challenge large chains? We asked Mikael to reveal the recipe behind his success.

Grow and improve further

“At first, we only offered occupational health services to employees at the companies that own Promedi. A few years back, our board of directors asked whether we still were hungry for success. At that moment we realized that we can expand to other cities. One thing always leads to another. We also need to think constantly how to become even better. We have started offering physiotherapy and we are about to break new ground with day surgery. The surgery room and the recovery room enable us to serve both private and business clients in the future.”

Dare to be different

“Promedi has premises in an old dairy building. We were not afraid to start renovating the building but some others were slightly horrified about it. We, the founders of Promedi, see ourselves as some kind of idealists: independent and 100 % local. Even though we are not part of any chain, we are a large and important employer. In addition, we have the best situation in the region as regards recruiting doctors. In order for us to get young doctors to stay and work in their home region, we have started a unique cooperation with the University of Helsinki. It enables doctors to do their specialization studies in occupational medicine on-the-job. That is what makes the difference between us and our competitors.”

Invest in the local

“As the chairman for the Regional Business Federation of Coastal Ostrobothnia I always say that local people should show their appreciation to entrepreneurs. I find it important that our euros stay here and are not shipped abroad with listed companies. We need to take care of everything local. I hope that companies will buy local services and trust the quality despite the large chains trying to enter from all sides. We just need to remember that we have exactly the same opportunities to coordinate occupational health services, maybe even better. Our clients’ wellbeing speaks for itself.”